Pieces Of History

Pieces of history

The GODIVA story began in 1926, when the inspirational Belgian chocolatier Pierre Draps created his very first pralines. In 2016, GODIVA is proud to celebrate 90 years of innovation and artisanship with nine special chocolates. Each creation is a precious taste of history and has its own fascinating tale to tell.

Unparalleled belgian heritage

With over 600 owned Boutiques and a presence in more than 100 countries world-wide, GODIVA has grown into a global premium brand over the past 90 years. But before the global recognition, GODIVA was—and still is—the story of an exceptional Belgian family whose passion for chocolate drove them to greatness.

Arrow 1926
Caramel Nut

In 1926, Pierre Draps Sr. began making pralines in his confectionery workshop in Brussels. His young sons, Joseph, François and Pierre Jr., all worked for the family business from an early age. Following the death of their father, they took over the business.

Workshop 1926
Family 1926

The family was deeply inspired by the legend of Lady Godiva and named the company in her honor. Values associated with Lady Godiva such as boldness, generosity, and a pioneering spirit still inform GODIVA’s ethos today.

Lady Godiva
Chocolatier 1946
Draps 1946

In 1946, Pierre Draps Jr. perfected his Truffe Originale masterpiecean intense dark chocolate mousse in fine dark chocolate, rolled in pure cocoa powder. This piece is not only iconic for Godiva but for the entire chocolate industry.

Arrow 1968

In 1968, Godiva was appointed an official chocolatier to the Royal Court of Belgium. A great honor to receive, the prestigious Royal Warrant established Godiva’s role as an ambassador to its home country and a purveyor of high-quality Belgian chocolate.

Prestigious Royal Warrant
2 Pieces
Chocolate Bar
Arrow 1972
International Boutiques

By 1972, Godiva had opened international Boutiques in Paris, New York City’s Fifth Avenue, and inside the prestigious Nihonbashi Mitsukoshi department store in Tokyo.

Three Chocolates
Arrow 2016

Today, Godiva has over 600 owned Boutiques. It also has a presence in over 100 countries, which is boosted by its successful global travel retail outposts.

Godiva 2016